Aqualisa should accept products that are returned within 6 months if there is any problem with installation or product without any conditions. Aqualisa Quartz Case Analysis. Squalid Case Study solution ay ambiguously took into consideration the problem of Squalid Quartz shower line and found out how to solve it, how to make an enormous problem to become an opportunity instead. By making a lot of researches and surveys, it Nas felt that the customers were not satisfied with 2 main problems: Also sales are affected by bad experience of customers with previous products. Aqualisa should invite plumbers and developers from all over the country for a weekend conference to present the benefits of the new product and demonstrate the ease of installation. How about receiving a customized one?
Click here to sign up. Even though plumbers suggest Quartz, some price conscious consumers might not want to buy it because it is relatively expensive compared to other brands in the product category.
Company should give free demonstration models to showrooms and to plumbers. DID shoppers place little emphasis on aesthetics so this quattz be easy point of differentiating the premium and value brands. If Aqualisa get plumbers to demand Quartz, trade shops have to stock up this product because their primary customer is the plumbers. The possible customer base ranges from a minimum of 53, to a maximum ofunits sold annually.
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Squalid should pay much more attention to the plumbers. Squalid needs positioning in the market as a good value, high quality, and multifunctional product. With each plumber installing showers a year, a single instance of a plumber using the Quartz translates into annual installations if not more due to fractional installation time and the potential of apprentices rather than Just aquqlisa plumbers doing independent installations.
It needs also a marketing plan for new products. The demonstration and presentation will be qurtz by plumbers who used the product before. Enter the email address you signed up with and we’ll email you a reset link. The company has a very powerful and spread brand name among plumbers, so Squalid has reliable relationships with these plumbers, and they are seemed aqjalisa be loyal to this brand.
Would you like to get a custom case study? Welcome to the world of case studies that can bring you high grades! Strategic brand management 4th edition. Marketing Resources Squalid should: But to my mind it Nil be difficult to successfully produce Quartz showers without a bad influence of all those other shower products.
I believe that the best solution for Aqualisa is to focus on plumbers because they are the primary customers of trade shops which has the most sales volume in the U. Lastly, consumers in the standard price range trusted an independent plumber to advise or choose a product for them.
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Due to bad experiences in the past with electronics, plumbers are particular adverse to showers involving electronics. The managing director of Aqualisa, Harry Rawlinson, launched a new shower that is called Quartz. Skip to main content.
Though this is the clear path for the Quartz to break into the mainstream, it is ansewrs where the Quartz has most struggled. Because customers would have better shower product, plumbers would have more installations, company will have a increase in sales. Strategic Marketing Management Student Name: Answsrs you like to get a custom case study? Once the plumbers have done one or two installations, they will become converts and shift their loyalty to this clearly superior product. By making a lot of researches and surveys, it Nas felt that the customers were not satisfied with 2 main problems: According to the showings, Quartz showers have the highest contribution margin per unit and largest quattz market Ninth no direct competitors which offer the same products.
Some of the reasons are related to distribution channel, promotional strategy and positioning of the product.
How about receiving a customized one? The case implies a time constraint of Just a few years before competitors introduce a similar product. As a result, I think that plumbers have a huge influence on the showers choice.
Despite the Quartz providing plumbers exactly what they want — a guarantee to not brake down and ease of Installation- plumbers are extremely brand loyal and are very reluctant to switch rand.