CASE STUDY 2-2 ZIPCAR

Marketing its technology hardware and software that keep track of the cars to city governments. Zipcar is a capital-intensive business with low profit margins. Indeed there were already three north American competitors by Points to Note 1. Members using its car rental system. Acquired the startup Austrian company CarSharing in Portland and Flexcar Seattle.

Case Study 75 The company operated with a very small staff compared to traditional rental agencies. Imagery – English Online. Innovating in a Competitive Market: Robin Chase also thought the car rental companies, Hertz and Avis, might enter the market if the concept proved viable. Worse yet, only one or two people at a time can sit in the cave—a situation that has dismal implications for collaboration. This business model provided unique advantages over traditional car rentals. Zipcar Business Plan Analysis.

Pass their Zipcard over the car’s reader on the windshield or press a button on the iPhone application.

Portland and Flexcar Seattle. So Lear drew back from the notion of combining jobs.

Is being adopted by city authorities, e. Add to collection s Add to saved.

Robin Chase also thought the car rental companies, Hertz and Avis, might enter the market if the concept proved viable. Zipcar also created and installed a GPS-enabled wireless device in each car, which allowed members to find and reserve a nearest vehicle using a cell phone. Journeys in King Lear.

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case 2.2 zipcar

In Novemberfor example, Rothkop traveled to a Volvo design center in Sweden and used the Net to work with colleagues at the Reality Center back in Southfield.

Each car shared takes 15 personally-owned vehicles off the road. This business model provided unique advantages over traditional car rentals. Need the references and resources for further study? What is the strategic advantage afforded to Lear from virtual reality?

Where the Internet extends or enhances communication, the Lear team has embraced it. Importance of real data in planning. Zipcard approval can take a week.

case study 2-2 zipcar

Add this document to collection s. Rates vary by area, time of day, day of the week and the make and model of the vehicle. How It Now Works Zipcar is an automated car rental system in which cars are held communally and hired by the hour or day if required. Apply the value chain to demonstrate how the virtual reality system adds value for Lear and for General Motors.

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Additionally, the company used social networking technologies to develop an online community of Zipcar members—Zipsters. Real costs emerged as the company got going.

case study 2-2 zipcar

Merged with Seattle-based rival Flexcar in Gas, parking, insurance, and maintenance are included in the price. The car is unlocked and starter keys inside are enabled. Drive off, noting the rules e. The customer did not have to stand in line or fill out papers to rent a car. You can add this document to your saved list Sign in Available only to authorized casw.

Zipcar Case Study

Appeals to the technically savvy, familiar with social networks, smartphones, etc. It also relayed vital technical information such as battery voltage and fuel level. Business Zicpar Zipcar makes its money from: How Zipcar Carved a Niche. Toyota and Ford are exploring ways to work with Zipcar. Get your eBook here. It encouraged Zipsters to talk about their Ziptrips i.