CASE STUDY TUCKERMAN-SAWYER ADVERTISING

So as seen, changing and testing around with your targeting can give you better results than standard targeting. So where possible try to use a personal looking photo of you or your employees, instead of stock photos. He in an active user of most advertising platforms and this is what he found as the cost to reach people using popular advertising channels. This will make your case stronger and gives the reader more reason to interact with your ad. This goes to show you that how cost effective leads from Facebook can turn out to be when compared with other options. He tested three different targeting groups where; One group was his existing email list.

View the Facebook from the standpoint of a potential subscriber. He tested three different targeting groups where; One group was his existing email list. So regardless of how competitive your niche is, there is still an opportunity for to score dirt-cheap leads. Lesson Learned 25 — Have multiple images and copies of your ad in hand before starting a campaign. If you set your targeting right, you will still be able to get the required traffic.

Lesson Learned 22 — Facebook ads provide narrower targeting which helps you to laser in on your ideal audience. Design Pickle identified that they could use retargeting with better effect. They were also tracking website conversions to know how many people referred from Facebook were converting on that landing page. Check out our free targeting training here. You know it, I know it… Every single marketer knows it. Setting up the correct targeting is one of the essential parts of your campaign.

Veeroll along with other places started off their campaign on Facebook and sent all traffic to a webinar funnel. If you target and optimize the ads well, you still can get a good traction regardless of your objective. They are probably surfing Facebook to see what their friends are doing, following up with family and socializing but not to view ads.

  FALKO THOMA DISSERTATION

The idea was to build an email list via Facebook Ads and later show them ads for Free Webinar that will lead to the program she wants to sell.

The Ultimate List of Facebook Ads Case Studies (+ 38 lessons you can’t ignore)

So seeing the video ads were proving better, they went on creating multiple video ads. This is uber awesome, provided you have an ultra high-quality article that drives CTR from Facebook and an equally irresistible lead magnet. To ensure they provided the detail of valuable content in the ad, she also added the lead magnet detailed information in the FB ad.

case study tuckerman-sawyer advertising

So they implemented a retargeting campaign on the sales page visitors which accounted for 17 of the 30 new customers. One common thing that she experienced in building blog subscribers for her clients was that personalizing the ad gave better results than a stock-photo ad.

The idea was same as Paul Romano — generate leads using a lead magnet and then move on for the sale. He was targeting a very little set of individuals.

Lesson Learned 33 — Use your Facebook Ad effectively to list all the value you are providing. Without a doubt, Facebook is THE place to be to build audiences and generate revenue.

The Ultimate List of Facebook Ads Case Studies (+ 38 lessons you can’t ignore) – Connectio

The 2nd group was the lookalike version of his email list. Such as copying the success of your competitorstargeting the fans of your competitors and creating lookalike audience from existing customers and email subscribers.

case study tuckerman-sawyer advertising

If you set your targeting right, you will still be able to get the required traffic. And this too; Why these ads? Tuckerma-nsawyer it was not giving the desired results or is turning out to be expensive for them.

  PSF RWANDA BUSINESS PLAN COMPETITION

case study tuckerman-sawyer advertising

But at such stage, most businesses give up rather than realizing their mistakes and optimizing their campaign accordingly. Philip Kleudgen, a web development, and marketing specialist for restaurant owners, shares his experience of how he started off with Facebook Ads- with no prior experience. He calls this is the Elope Approach. Lesson Learned 9 — When caxe for page likes, always make sure that you Exclude your current page followers. This will make your case stronger and gives the reader more reason to interact with your ad.

Lesson Learned 15 — Fine tune your advertising to narrow down to your targeted audience as much as possible. This is a classical example of how to best leverage Facebook Ads. Lesson Learned 5 — Use the magnetic power of retargeting to bring back customers that already have shown interest in your products.

It also shows how businesses can gain better results by using video ads and continually optimizing the campaign to improve performance. So when he showed the sales ads to his existing audience, a high relevance score for imminent as these people already knew him. This was deliberately done as people that go on to filling the long form were most likely to be interested in the services. It might sound a lot of work but gains are tuckerman-sawjer, and you ccase use it over and over again.

So advertisint get the best bang out of your Facebook Ads even on a small advertusing, try zooming in your target audience and create ads copy that reflect or resonate with them.