E-CHOUPAL CASE STUDY ANALYSIS

Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals. Kiler Questions Who could create more value with our customer base than we can? Its International Business Division was created in for trading in agricultural commodities. Why is it Innovative.

ITC also uses e-Choupal as a medium to advertise consumer products. Why is it Innovative. Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. Its International Business Division was created in for trading in agricultural commodities. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques.

What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC.

Privacy Policy Designed by Smitinfotech. The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman. If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours.

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Case Studies – ITC eChoupal

Its International Business Division was created in for trading in e-chuopal commodities. ITC gains as intermediaries are removed, and transportation costs decrease. They also handle the physical transportation of the goods and earn a commission on it.

This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. Copyright The DeSai Group. It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions.

The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques.

(PDF) The ITC e-Choupal Initiative Case Analysis by Group 7 | Raghav Singla –

A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. How do we know when we achieve our goals? Web-enabled real time data on crop prices e-choulal the farmer with the market prices for their produce. How do we know it is effective? Why is it Innovative.

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e-choupal case study analysis

The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. This can be exchanged for other ITC products. The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupwl.

e-choupal case study analysis

ITC also uses e-Choupal as a medium to advertise consumer products. Farmers using e-Choupal on an average receive 2.

e-choupal case study analysis

By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output. Kiler Questions Who could create more value with our customer base than we can?