OLD SPICE CASE STUDY WIEDEN KENNEDY

Close Join a growing community of media, marketing and advertising professionals today Read exclusive registrant only articles Read more articles each month Sign up for free specialised news bulletins Register Now Already Registered? Sign In to Your Account Username: Click here to find experts on social media marketing. This case study for Ikea falls into the latter category. Otherwise, we’ll assume you’re OK to continue. It makes the whole thing easier to swallow.

The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed. This case study for Ikea falls into the latter category. Some people think the videos are, at best, a distraction and, at worst, a distortion. The Shortlist has been announced in full, the best of the best are now one step closer to Pencil-winning glory. Keep the Content Pumping Savvy bloggers know this marketing secret and that is to keep the content pumping.

Mark Tutssel, the jury president, described it as “the perfect film”. Keep the Content Pumping Savvy bloggers know this marketing secret and that is to keep the content pumping.

It has longevity and endurance that has been achieved through a mix of several reiterations as well as using online and offline marketing, social media and PR that has kept the original content spive across the Web.

Digital Communications Manager Grade 8: Here’s our collection and analysis of some of the best case study videos we’ve seen to date. The ad featured former NFL athlete Isaiah Mustafa and was a a video centric marketing campaign that combined both traditional and social media. Campaigns have become too complex for agencies to simply send juries the work and assume that all will be clear.

Marketing on as many appropriate multi-channel and multi-media marketing channels using social media ensures that broadest possible distribution is achieved by tapping into viewers media and platform preferences. Get the very latest news and insight from Campaign with unrestricted access to campaignlive. Done well, case study videos can convey the disparate parts of a campaign as a casw whole, and do it with feeling. Looking for a new job?

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History of advertising: No 191: Old Spice’s ‘Smell like a man, man’ campaign

Register to gain full access to everything. This case study for Ikea falls into the latter category. Post-Influencer Culture School Reports The A List Future of branded experiences If there was a defining moment when advertisers started to get a proper handle on social media marketing, it was when an ex-American football star called Isaiah Mustafa was drafted in to save Old Spice from oblivion. Sign up to our weekly newsletter Thanks for signing up.

History of advertising: No Old Spice’s ‘Smell like a man, man’ campaign

The number of Facebook fans rose ninefold. The campaign was so different from much of the formulaic work that prevailed at the time and helped convince other mainstream advertisers that they needed to push the boundaries if they were going to connect with a younger generation of consumer who had become desensitised to the effects of traditional marketing. Tap into large networks by giving them the attention they want and crave and they will spread it for free to their distribution networks whether that be Facebook, television or Twitter.

Watch the original here.

old spice case study wieden kennedy

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At a time when so many brands seem to avoid discussing advertising honestly for fear of being regarded kejnedy manipulative, the Old Spice narrative is all the more compelling. Syudy Creative skills of tomorrow, taught by the stars of today.

One of the writers behind the Old Spice campaign Jason Bagley said. Companies of the Year Learn More. The campaign was about a book, so the agency framed the case study as a book, explaining each step with the turn of a page.

11 Social Media Marketing Lessons from the Old Spice Campaign – Jeffbullas’s Blog

Register Now Why Register? If there was a defining moment when casse started to get a proper handle on social media marketing, it was when an ex-American football star called Isaiah Mustafa was drafted in to save Old Spice from oblivion. By continuing to browse you are confirming that you are OK with this.

old spice case study wieden kennedy

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11 Social Media Marketing Lessons from the Old Spice Campaign

Click here to find experts on social media marketing. The agency participated and promoted across many social media channels and networks including Facebook, Twitter and YouTube.

Otherwise, we’ll assume you’re OK to continue. So, for as long as case study films are necessary, agencies may as well strive to get them right.

old spice case study wieden kennedy