RJMETRICS CASE STUDY

And since then their main marketing channel has been showing off their data analysis prowess through interesting content. In true lean startup fashion they didn’t build anything until they had paying customers lined up. He asked non-profits a long list of questions about possible solutions they might want to buy. Once we had our Snowplow analysis set up and piping data into Amazon Redshift, we were able to use Mode to query the data directly, and visualize those query results. This would allow us to see which paragraphs were particularly compelling low dropoff and which ones needed some more work high dropoff.

First and foremost, a lot of people are making it to the end of the page. And Bob had built a Texas Hold ‘Em odds calculator in college. They had no product. Once you request one these their sales team follows up to see how RJ Metrics can help you grow and save you time. These reports have historically been a major source of lead generation, and before the beginning of this year, we accomplished that by asking people to provide their email in exchange for a PDF download.

How RJ Metrics measure content engagement with Snowplow: a case study

Once you request one these their sales team follows up to see how RJ Metrics can help you grow and save you time. Their focus is on inspiring data-driven people. This chart has its faults. That modal looks like this: Then when Airbnb became a hot topic they did a story about their data, and so on. That analysis software cocktail plus some SQL, see above produced this chart see belowwhich separates users who did and did not enter their email, and how far they got on the page the higher they are on the chart, the more they scrolled down.

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Slicing data can be extremely beneficial, or it can just be analysis for analysis sake; it depends on whether you ask yourself what you want to gain from the analysis before you make the changes. Yali Sassoon Yali is co-founder and analytics lead at Snowplow. This change would be focused on moving the users in green to above that orange line:.

Since they had built the business on lean startup principles they were able work out all the difficult challenges early on. One of the major headaches of content marketing is the shortcomings of traditional success measurement.

This change would be focused on moving the users in green to above that orange line: By integrating our event data with the persona data we collect in Pardot, we could see how a specific piece of content is performing with our various audiences.

They then spent a month working crazy hours to actually build this product.

How RJ Metrics measure content engagement with Snowplow: a case study

They kept bootstrapping the company for another year, but then their marketing budget became a limiting factor for growth. Having email collects on their site gave them enough new leads to keep them busy for an entire year.

rjmetrics case study

Further Possibilities Slicing data can be extremely beneficial, or it can just be analysis for analysis sake; it depends on whether you ask yourself what you want to gain from the analysis before you make the changes. Bob on the other hand hated the work, so he started writing software to do the job for him. Want to read the Boxter White Paper?

So to fix that problem they moved their office into Philly.

They were able to tap into Twitter’s API and pull out a huge amount of data. So he cornered Bob at his desk and convinced him he needed rjmetric partner.

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That exposure lead to thousands of traffic, and then hundreds of thousands when the national press picked it up. They currently have 83 employees, and a really nice Center City office.

Big thanks to Drew for sharing this with us and the wider Snowplow community! While many marketers quietly obsess over traffic and social shares, in reality those metrics only measure a percentage of your efforts.

rjmetrics case study

In other words, you got people to click, rjmwtrics did they like the content? Later in Bob noticed a sign for Collingswoodsingles. We might have some work to do there. When they ran into issues attracting new talent to their Camden office they started testing different versions of their job postings. This is the moment the pair knew they were on to something.

6 RJMetrics Case Studies, Success Stories, & Customer Stories | FeaturedCustomers

They generated a bunch of real looking data for a company called Vandelay Industries and started sending people to it. He asked non-profits a long list of questions about possible solutions they might want to buy. Disqualify those users returning to the page, concentrating only on unique views: They also now have dozens of case studies and white tjmetrics behind an email collect.

They moved into a crappy little office in Camden, NJ when they started making a little money.